The day after the 2007 college football season ended, Georgia president Michael Adams railed against the “increasing concentration of power in one television company,” that was influencing public opinion and owned two-thirds of football games broadcast that season.

If that’s the case, Bulldogs coach Mark Richt spent Wednesday in the belly of the beast.

ESPN/ABC was viewed by Adams as too much of a player in the controversial Bowl Championship Series, which did not include Georgia in its title game. After LSU and Ohio State got in the championship game, Richt said “I do believe that all the media who had the ears of the nation and the voters, they basically disqualified us and Kansas.”

A new season is on the doorstep and Richt walked in the doors of ESPN in Bristol, Conn., Wednesday, making the rounds all over its different platforms

Colin Cowherd’s radio show. Mike Tirico/Scott Van Pelt’s show, too. College Football Live on TV. An ESPN.com chat.

Adams’ eight-team playoff idea and a plus-one concept backed by SEC Commissioner Mike Slive didn’t get much traction this offseason. Political posturing will again be necessary come November and December for poll position.

Richt got good exposure for his program Wednesday.

He talked about the celebration against Florida for the 247th time this offseason. “I’d probably be mad if the whole Florida group ran off the sideline like that. I didn’t plan for that. I planned for 11,” he told Cowherd.

He took a question by someone whose handle was Les Miles, Baton Rouge, La. during his online chat.

Miles: Coach, you do realize that you're playing for 2nd in the SEC behind us, right?
Richt: Let me just say that I hope we get to play twice this year.

He admitted on the radio that he gets “physically worn out” sometimes by the demands of the job.

Those demands include selling the program every opportunity you get. Even if ESPN/ABC’s Doug Flutie, Kirk Herbstreit and Chris Spielman didn’t think Georgia was worthy of the BCS title game last season.